Instagram vs. Facebook: Which Platform Is Best for Your Business?
There are two extremely popular social media platforms with the main purpose of photo and video sharing: Instagram and Facebook. Each has their own benefits, and which one is right for your business will depend on what you post, who you want to interact with, and how often. Here are the differences between the two platforms, so you can make an informed decision.
Who is Your Audience and What Do You Post?
Instagram is more visually focused than Facebook and the most popular posts are photos and videos. As a result, if your audience is primarily interested in images, Instagram may be the better platform for you. If you are looking to build relationships with other businesses, YouTube may also be a good option. The Instagram followers you buy from Goread.io can help you build social proof and increase your credibility.
How Often Do You Post?
Since video posts on Instagram shows up in a user’s feed, it will be seen more frequently than text-only posts on Facebook.
If you post frequently, or you want your content to be seen by as many people as possible, Instagram may be a better option than Facebook. If, on the other hand, you are hoping to reach a specialized audience, Facebook may be ideal.
Who Are Your Friends?
On Facebook, friend relationships tend to be more personal and intimate than they are on Instagram. If you want to reach your audience as directly as possible, Instagram may be the better choice.
Do You Have Any Apps?
Facebook has more than 400 million active users and most of them are on the platform for business. People tend to use Facebook for personal connections, but these relationships can also be used for business. As a result, there is a very high chance that your customers and fans are already on Facebook and will see your posts if they are not too buried in the feed.
Do You Post Directly or Through an App?
There are apps for Instagram, but not for Facebook, which makes it easier for businesses to use their services to promote themselves directly.
Is It About the Images or the Content?
The main difference between Instagram and Facebook is that on Instagram the image is second only to text in importance. If you post photos and videos, Instagram may be a better option than Facebook because your photos are rated higher by users than if you post on Facebook.
Ease of Use
Instagram is more complicated to use than Facebook, making it a less accessible platform for new users.
Platform Audience
As mentioned above, Instagram has millions of more users than Facebook, so it is more likely that if you post something on Instagram it will be seen by your potential customers