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70's Fashion and Make Up

Make-up and styles have been evolving since time. It's no surprise that each generation had its own style that later on caught onto something else different and unique in its own way. The 70's style or the retro style that it's called by the present generation had its own inherent character and nature of those times. What was special in this style was that women wear given the freedom to wear what they liked or were comfortable with.

70s Clothes Fashion

Miniskirts, maxi-skirts, bell bottoms formed a part of every woman's wardrobe with variations ranging from soft to chunky to feminine. It was the period that defined feminism and women were all out gathering their freedom, preening themselves with an attitude of ' anything goes with anything'.

This was the time when fashion changes reflected on both men and women. Big names like Nike founded in 1972, made a beginning with their range of sporting gear that suited both men and women. Running shoes was one common addition in both the closets. What was once considered to be sinful, crazy and totally feminist became an accepted form of living. Men experimented with make-up, borrowed women's clothing, put on clear nail polish to satiate their sense of style.

It was a turbulent time; therefore fashion designers had a whale of a time showcasing their products that ranged from cutting edge to comfort clothes.

Make-up of the 70's was generally soft, muted, fresh and natural looking.

Foundation was seldom used, but when used powder wasn't applied. A shimmering sheen to the skin was preferred while lipstick, blush and eye-shadows were again muted to blend with the natural tint of the skin to give it a natural and non-make-up look. Lip liner, mascara, with a caked on foundation wasn't the norm at all. The norm was to depict a woman on the go, a woman with a sense of purpose who understood herself and her needs at the same time were ecologically conscious.

With John Travolta, disco and Saturday night fever came the style of wearing skin tight pants, slinky shirts, greased hairstyles and platform shoes. But soon these went out of fashion as they were found it to be very uncomfortable. Hairstyles a la Farah Fawcett with the flicks as her signature look became a trend setting one. The hairstyle exuded sex appeal, with a glamorous feminine look, with the soft traces framing the face. The natural looking volume and texture is still a hit with the celebrities of this day for red carpeted events. However Afro perms too made their beginning and were considered easier to be styled as only a pick and an air dry was needed to fluff the hair.

There was also the style of wide fringe brushing on the brows, with the hair on the neck left untouched and feathery. This was freedom from tight coiffured hairdos of the fifties and sixties that reflected repression and suppression. While the woman of the seventies wanted to break free from all the bondages including her lingerie she made it clear that her wildly flowing hair, her hippie outlook, totally showcased her freedom.

With Bee Gees, Abba, still playing their charms in the present generation it is no surprise that the 70'style and make-up is still a hit now.





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